The Administrator and or Mr. Henry Sy October 18, Essays

The Administrator and or Mr. Henry Sy October 18, 2015 Shoe Mart Aura Building Corner 26th st. C-5 Road,BGC, Brgy.Fort Bonifacio,Taguig City Dear Sir, Greetings in Christ gracious name. I am Pastor Ramyl Fernandez,legal age and a resident of Mini Park, Zone 7,Brgy. Fort Bonifacio,Taguig City. Sa biyaya ng Diyos ako po ay isa sa mga nagmamay ari ng mga bahay dyan sa may ibaba ng SM Aura Building. Sa totoo lang po,ang bahay po naming nasa gilid na ng kanal ay isa po sa naperwisyo nang lumaki na ang volume ng tubig na dumaloy tungo doon sa ibaba likha ng pagkabago ng mga daluyan diyan sa itaas dahil sa pagkakaroon ng SM Aura building.Pwede po kayong mangatwiran ng kung anu ano,pero di po ako makikipagkatwiranan pa.Maaaring indirect ang epekto sa amin,ngunit sa totoo lang sa pagkatayo ng SM Aura building ay talagang napinsala kami ng aking pamilya sa baha, lalo na noong mga unang buwan ng tag ulan after maitayo ang SM Aura building.Syempre wala po akong choice kundi ayusin sa sarili kong gastos,or else tiniis nalang namin ang baha, pero talagang grabe ang panalangin ko noon kung saan kukuha ng gagastusin,pero sa biyaya ni Lord,natugunan din at sa dahan dahan ay nahanapan ng paraan pero kulang kulang 80 thousands ang nagastos ko suma total.Alam kong barya lang po yan kay Idol Mr.Henry Sy,pero sa tulad ko mahirap na hagilapin yan. Sumulat po ako noon sa nasirang Kapitan Wilfredo Sayson,ngunit kinamatayan nalang niya ay di pa natugunan ang aking ipinaaabot sa SM Aura Management.Pero one month bago siya pumanaw ay nakapangako pa yon sa akin na kanyang ipaaabot sa SM Aura Mangement.Inisip ko noon na naipaabot na nya kaya naghihintay ako,pero wala namang kahit sinong kinatawan mula sa SM Aura na nagpasabi kaya inisip kong malamang di niya naipaabot sa pamunuan ng SM Aura. Nitong huli ay nalaman kong pati yaong mga may ari ng nasa pinakagilid na mga bahay ng sakop ng SM Aura building ay ipinabayaran pa ni Idol Mr. Henry Sy ng danyos perwisyos na kung tutuusin wala naman talagang pinsalang nalikha sa kanila ang SM Aura.Sa totoo lang po mas may karapatan akong magdemand ng danyos perwisyos kaysa kanila. Naka move on na po ako sa gastusan sa biyaya ni Lord.Wala na po akong demand na anuman,pero sana naman,kung binayaran yong mga di totoong napinsala,sana naman nagsuring maigi ang inyong mga kinatawan dito sa ibaba sa totoong napinsala.Ang layunin ko po sa liham na ito ay upang ipagbigay alam sa pamunuan ng SM Aura o kay Idol Mr. Henry Sy mismo ang mga bagay na ito.Pero kung sakali mang ilihim nyo nalang kay Idol Mr.Henry Sy,ay wala rin po akong choice kundi kay Lord Jesus nalang aasa. Salamat po sa pagbigay pansin.God bless you po. TrulyRespectfully Yours, Pastor Ramyl Fernandez The Administrator Shoe Mart Aura Corner 26th st. C5 road,Bonifacio Global City Brgy.Fort Bonifacio,Taguig City

Hush and Just Do It

Hush and Just Do It You can’t build a reputation on what you are going to do. ~Henry Ford Recently, I had a young family member tell me that his grades were down because he hadnt adapted this special way of studying, and that next semester, hed have better grades because of this new-found method of learning. In a nice but firm way, I told him that I didnt want to hear what he was going to do. I only wanted to see what hed done once he accomplished it.   Social media abounds with promises and plans on how someone is going to create, be better, make great strides. In my experience, we lose the energy surrounding those goals Derek Sivers, in a 2010 TED Talk, suggests we keep our goals to ourselves. https://www.ted.com/talks/derek_sivers_keep_your_goals_to_yourself Tests done since 1933 show that people who talk about their intentions are less likely to make them happen. Announcing your plans to others satisfies your self-identity just enough that you’re less motivated to do the hard work needed. Theres somewhat of a myth, a common suggestion, that if you tell people what you are going to do  that it makes you more accountable. Ive never seen that proven. Sure, we have our writers groups and critique groups, but do they make you follow through? Not really. You are the only person who can make yourself follow through. And its nobody elses fault that you dont. A journalist with Forbes, Jamie Farrell, curiously wondered what would happen if she quit talking about herself and what she planned to do. For one day, I decided to stop talking and start doing.   And here’s what I found: First, I found that I was lonely.   I was so accustomed to my ego being stroked And Im not giving you permission to blame social media, either. What Id love for you to do is talk less about the doing  and just do more. On this, our last newsletter in 2017, in a year I did so much less than I have in over a decade, I am making 2018 about DOING. Not talking about doing, but following through. And I look forward to hearing from you when you have all those new announcements to make about what you DID. Happy New Year!

Currnt Strtgic ctivity within Mjr Intrntinl Cmpny Essay

Currnt Strtgic ctivity within Mjr Intrntinl Cmpny - Essay Example In 2004, th thltic pprl nd ftwr mrkt ws wrth mr thn US$ 58 billin. Th tp thr cmpnis - Nik, Rbk, nd dids - rpd pr-tx prfits munting t US$ 1123 millin, US$ 195.5 millin, nd US$ 408.9 millin rspctivly (rsnult, Fwzy, 2001). Th currnt mnufcturing prctics f th snkr industry, in prticulr cmpnis such s Nik, Rbk, nd dids, tks plc thrughut th glb. With th industry xprincing svr cmptitin, nd th prduct rquiring intnsiv lbr, firms r fcing xtrm prssur t incrs thir prfit mrgins thrugh thir surcing prctics. Th fllwing ppr will nlyz th snkr industry, whil xmining th multitud f vibl mnufcturing ptins, nd critiquing thir currnt mnufcturing structur. T prprly rviw th mnufcturing in th ftwr industry, it is ncssry t first gin n undrstnding f th dminnt ldrs in th mrktplc. Th industry is currntly xprincing hyprcmptitin, ld by six min firms - Nik, Rbk, dids, Fil, Cnvrs, nd Nw Blnc, with nrly $7 billin in rvnus dmsticlly. Nik is th industry ldr, with 47% mrkt shr, fllwd by Rbk, distnt scnd t 16%, nd dids t 6%. This ctgry is fcing dcrsing dmnd nd th rising ppulrity f ltrntiv ftwr, rsulting in mr prssur thn vr bfr t chiv high grss mrgins thrugh ffctiv glbl surcing prctics. Ftwr cmpnis hv tw bsic ptins in th mnufcturing f thir prducts, thy cn bth wn nd prt th fctris tht prduc thir prducts, r subcntrct thir prducts ut t scndry mnufcturrs. Ths fcilitis cn b lctd ithr dmsticlly r intrntinlly, nd bth prsnt myrid f psitivs nd ngtivs. Firms tht prduc dmsticlly bnfit frm s f mnitring, skilld wrkfrc, gvrnmnt stbility, jb crtin, nd wll undrstd lbr ruls, whil suffring frm th rltivly high wgs rquird in th U.S. s cmprd t dvlping cuntris. By mnufcturing prducts vrss, in prticulr in third wrld cnmis, trmndus fficincis r gind in th frm f rducd wgs, but r cuntrd by th incrsd difficulty f mnitring th qulity f thir prducts nd th ctul wrking cnditins in th fctris. Cmpnis tht r vrticlly intgrtd, wh wn nd prt th fctris whr thir prducts r mnufcturd, r fcd with lrg cpitl xpnditur rquirmnts nd th mngmnt f th fctris thmslvs, rsulting in lwr prfit mrgins. Strtgic utsurcing In nlyzing th snkr industry, w r fcd with th qustin, "Wht r ths firms cr cmptncis" If mnufcturing flls undr this umbrll, thn firms shuld lk t prduc intrnlly. Hwvr, th cr skills tht st ths cmpnis prt frm th cmptitin, r thir mrkting, distributin, nd tchnlgicl xprtis. pplying th dminnt snkr cmpnis rs f xprtis, lt's rviw th fllwing qustins: Is intrnliztin surc f cmptitiv dvntg Is mnufcturing skill ur firm ds bttr thn nybdy ls Will firms b bl t lvrg thir mnufcturing xprtis in th futur r w rlsing ny f th firm's prpritry skills/infrmtin by utsurcing With ll f th bv qustins psd t ny f th big fur snkr cmpnis, thy wuld rspnd with rsunding "n". Thrfr, in tdy's glbl nvirnmnt, th mst strtgiclly vibl mnufcturing strtgy is th utsurcing f thir prducts. Th fficincis tht r gind, in th frm f shifting f risk, rducd cpitl rquirmnts, lwr wgs, nd bility t fcus n thir cr cmptncis, strngly utwigh ll thr mnufcturing ptins. Th vlutin f Mnufcturing in Third Wrld Cuntris s th cnmis f cuntris rund wrld xpnd, s ds thir bility nd skill lvl in ll fcts f mnufcturing. Bginning in Lndn in th rly 1900's, nd fllwd thrugh t th prsnt dy, mnufcturing in its simplst frm cnsists f light

How useful are voluntary codes of practice in achieving corporately Essay

How useful are voluntary codes of practice in achieving corporately responsible behaviour - Essay Example This research will begin with the statement that it has become a necessity for corporations to regulate themselves regardless of the rules and guidelines in place to regulate them. Ability of industries to regulate themselves is composed of programmes that are not actually needed by law, but are meant to supplement the law and provide the necessary conducive environment for corporations to operate in. These programmes consist of initiatives such as policies, environment codes of conduct and consensus with government. These self regulations by corporations can be termed as voluntary corporate initiatives. Nevertheless, voluntary codes of practice are most important as they avail an all-round environment inside and outside the corporation. Responsibility and accountability are two vital terms that are used day in day out in governments and corporations. Government plays very decisive and important roles in monitoring corporations. It does this by structuring regulatory guidelines requi red to protect the society and environment upon which all corporations under its jurisdiction have an influence over. This enables it to solve the intricate challenges that are as a result of development. While the government can formulate, pass, amend and impose rules and regulations governing actions of corporations, it is not omnipresent. Hence, government cannot be everywhere every time to make sure that rules and regulations are followed in equal measure by all corporations.

Managing international legal environment Essay Example | Topics and Well Written Essays - 2000 words

Managing international legal environment - Essay Example Legal strategy plays a key role for multinational companies (MNC) in business decision and operation process. According to Constance Bagley, managers of MNC should know how business risk can be minimized by understanding the law and thereby creating value to the business. For a company that carryon business in an international level has to observe legal obligation of the host country in which it is doing business. As such, managers of MNC are to analyze and to perform on legal advice tendered by company’s legal counsel and company’s legal counsel has to acquaint the business concerns witnessed in a global business atmosphere by MNC’s business managers. Thus, business management and legal strategy are interlinked for a company that operates in many countries. Under globalization, managers working in MNCs are frequently confronted with a mixture of host –country law and parent country laws that influence and affect business operations in other countries. For instance, Title VII of the Civil Rights Act of 1964 was empowered with extraterritorial effects in 1991 and it is estimated that 1991 amendment would adversely affect about 2100 U.S companies which runs more than 21,000 overseas units in 121 countries. Intricacy increases when U.S law is applied in German civil system or in the civil law of other countries that adhere a Scandinavian or a French replica. The purpose of this research is to analyze the complexity involved in MNCs business in the areas that have legal implications like insider trading laws , intellectual property issues pertaining to launch of a new product , hiring and dismissing employees , an age discrimination case and company policies on staff welfare like childcare leave. For a multinational company, procedures for dismissing employees are different according to location of its business. If business parent or subsidiary is located in U.S.A, employees can be terminated

Strategic approach to entering a new international market

Strategic approach to entering a new international market It is an international marketing planning assignment where I am supposed to launch a product in the foreign market and I have selected UK as my market and Dabur Real juice is my product which I will be introducing in UK. INTERNATIONAL MARKETING PLANNING According to the American Marketing Association (AMA) international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives THE ANALYSIS: Dabur is the fourth Fast Moving Consumer Goods company in India. Dabur was established in 1884. This Company is giving an excellent performance since 125 years. Dabur has more than 300 products.( www.dabur.com) but the main product of this company is Dabur- Ayurvedic health care products, Vatika-premium hair care, Hajmola-tastey digestives, Real fruit juices and beverages, Fam-fairness bleaches skin care products. It has expended their products in various countries that includes Middle East, North West Africa, EU and the US with its brands Dabur Vatika. had a turnover of approximately US$ 750 Million Market Capitalisation of over US$ 3.5 Billion with brands like Dabur Amla, Dabur Chyawanparas, Vatika, Hajmola and . The company has kept an eye on new generations of consumers with arrange of products that cater to a modern life style while managing no to alienate earlier generation of loyal costumers the companies growth rate rose from 10% to 40%. The expected growth rate for two years was to fold. Dabur foods a subsidiary of Dabur India is expecting to grow at 25%. Its brands of juices namely and active together make it a market leader in fruit juice category. (The Economic Times, www. Dabur.com) According to the above data the market of fruit juice and juice drinks in UK is still has vast market after recession , the sales of fruit juice was 1189 m litres in 2005 but after gradually declining, sales was 1159 m litres in 2009, which is also a good quantity. There is a good chance for Dabur real juice for success in this market. The fruit juice and juice drink market is valued at Pound 3.1 billion in 2009 and while both volumes and value have grown in recent years. (oxygen .mintel.com) Britain now consumes 2.2 billion litres of juice drinks a year around 36 litres for every man, woman and child.(news.bbc.co.uk). This figure shows the future growth of product one it make the goodwill after establishment. UK food market is one of the highly regulated food markets in the world and it is hard for any company to launch a new food product in the UK market. On top of that the existing intense competition by leading corporations selling juice products such as Pepsi Co and Coca Cola made it hard for other brands to enter into UK juice-consumer market. Tropicana is the no.1juice in UK. Tropicana makes the juices and smoothies from the highest quality of fruit, expertly blended. It contain 100% juice no added water.(www.pepsico.co.uk) On the other hand, it represents a unique opportunity for a multinational company to enter such market with a differentiated product attracting a specific customer-base which is spread all over United Kingdom. Dabur, the multi-national company, based in India is one of the oldest Fast Moving Consumer Good company selling range of products to its customers since 1885. It operates in 8 countries worldwide including United Kingdom but selling only limited number of products outside India. Due to its multinational nature and have number of years experience in international trading, it puts the company in the unique place to launch its juice products in the United Kingdom. There are many competitors in the market for new products which has mentioned in above data, in which PepsiCo, princes, Del monte has strong hold over the market.The organisation already sells some of its health products in Britain so already possess UK consumer experience. The UK juice market is competitive in its nature with leading brands established such as Tropicana and Copella. But there is a huge market potential to attract those customers who have some kind of connection with Indian sub-continent and are loyal to the products originated from that continent. TARGET MARKET The target market of my product would be south of London because the majority of Indian people are living there and they already know about the brand, there is a possibility to sale product among the Indian origin people, afterward we will launch the product in all over London. The number of residents in UK according to office of national statistics exceeds 3 million which are spread all over the country hence making an ideal position for a leading company like Dabur to launch its juice brand . According to Dabur.com, It has been the preferred choice of consumers when it comes to packaged fruit juices, which is what makes Indias No. 1 Fruit juice brand. It further clarifies the status of that, has been awarded Indias Most Trusted Brand status for four years in a row. This reflects the unique quality of this juice product which after number of years of hard work has not only get to the top place in the massive retail market of India but also retained the top position for four years. To expand internationally, British market offers best opportunity for this Indian brand targeting initially those customers who has some kind of connection with Indian sub-continent. Its unique entry point into the UK market typically based on the Core quality aspects of the ranges of the juices under brand available together with its augmented services such as the theme of Indian-culture with the core product. UK juice market currently worth at $6602.5 million which includes a 10.9% increase in 2009 according to the datamonitor report on UK juice industry profile. With that it is set to increase by 53% to the total value of $10,118.5 million by year 2014 since 2009.(www.lowpriceshopper.co.uk) The leading competitors include Pepsi INC., Del Monte Foods Company and GSK but do not include any of the Asian brands. UK market represents the 26.2% of EU juice market value (www.fdf.org.uk) hence representing an ideal place for Dabur to launch its juice products in this new market and to have access to EU market. Although the existing competitors face intense competition among selling juices but such rivalry tend to reduce due to the international comparisons and differential market shares in other markets. The juice market typically consists of the following juice types: 100% fruit juice from concentrate 100% fruit juice not from concentrate Nectar 30%-99% juice Fruit drink Vegetable juice The best selling type from the above is the 100% fruit juice not from concentrate. Dabur focuses on producing 100% juice not from concentrate and its juice ranges up to 12 covering almost all types of fruits. There is no single competitor in UK who is covering that many types of 100% juice not from concentrate thus making it ideal for this global FMCG to enter and survive the intense UK juice market and establish its juice brand . Its suitability for growth opportunity depends on the penetration of the brand into the market where there is a high concentration of residents of Indian-subcontinent. Its unique selling point is the existing quality which is on top of range of already established juice brands in UK market plus the comprehensive range of juices and the fact that it has been originated in India from a company which is in existence for more than 125 years. UK market is also considered an ideal market for Dabur due to high disposable incomes, and high health consciousness of UK residents couple with the desire of convenience of having quality products at the doorstep. The brand initially fits the criteria of becoming a successful juice brand in UK market but on top of that it ca n also launch similar juice products such as smoothies to compete with other major competitors such as Innocent. High product awareness means that Dabur can emphasize on the core qualities of its juices which circle around the healthy lifestyles. The biggest obstacle of a foreign market is the language barrier which can end up in high promotional cost. But Dabur already promotes its products in English in India and have large number of employees who are already skilled in English language. Thus entering the UK market will not going to increase its product-development or employee-training cost in anyway. There is also high rates of tourism every year which currently takes place in both countries thus there is already a huge sense of collaboration and exchange of cultural values in place. A big Asian community in UK means that Dabur only need to use different pricing strategies for products rather than starting from the scratch point of heavy promotion of its juices. (Economicstimes. indiatimes.com,www.dabur.com) MODE OF ENTRY BY DABUR REAL JUICE Export (Direct or Indirect) Joint Venture Direct Development Figure: International Market Entry Options Looking at the options above, company on the first instance can use the option of exporting its juice products because of low risk it carries but it will prove unsustainable for the company due to its traditional selling techniques which do not include exporting the products or having a joint venture. Company can make best use of Direct Development option by using its current product and customer base at a little extra cost. It gives company the maximum benefits of ultimate control but comes with the maximum cost without sharing it with any partners. This strategy fits best with Dabur international expansion motives which come with long term commitment in the international market. Direct Development also gives Dabur full control of marketing mix. There are number of marketing options available for Dabur to expand its product base in UK to include its popular brand and it does have number of options. Looking at generic strategies it can enter the UK market through Niche plays by having its brand on display in small corner and town shops present in multi-cultural areas of England such as London, Birmingham and Manchester. Due to the limited number of products offered by Dabur at this stage, it suggests that it has high excess capacity available by looking at the range of products it offers in Indian market. On top of that, the work it has done before on the development of brand in UK, it can be proved very successful for the launch of brand. This international expansion also suggests a good strategy to spread the corporate risk. Assignment 2. You are planning to enter this market as a market challenger. Examine your strategic attack options. To challenge existing competitors, further market analysis is being carried out as given below with discussion on strategic attack options: MARKET SEGMENTATION: First steps towards developing a strategic attach option on the competitors is the market segmentation. As a result of market segmentation company will be in a clear position on how to enter the market and reach the customers. Market Segmentation is the process of identifying different group of users within the market. (Croft, 1994). Dabur will need to use following product distribution networks to reach wider customer audience which is also covered by the competitors thus creating a challenging environment for them. WHOLESALERS: When the market for juice are distributed in UK then these one that is wholesalers falls under a category which deals the juice directly or indirectly with customers. DISTRIBUTERS: They are specialized in the task and well known about the local preferences so its easy to get localized feedback, and they again major consumer of juice. AGENTS: Agent has the all information about the local contractors, distributors and retailers etc. So they can enhance the dealing among the retailers. Agents will help to increase the network. RETAILERS: Retailer is the ultimate person who is directly dealing with customers or direct sales the product, he directly interact the buyers and delivered the information to customer about product due to which buyer buy the product there are a lot of dabur retailers are available in London which are already selling different product of Dabur. TARGETING Targeting is the second stage of the Segmentation Targeting and Positioning (STP) process. After the market has been separated into its segments, the marketer will select a segment or series of segments and target it/them. The task of marketing manager is to plan and execute programs that will assure an elite competitive advantage for any organization. According to Czinkota and Ronkainen (1990), this task has two integral part. They are (1) the determining of of specific target markets and (2) marketing management that consists of certain marketing mix elements. Option 1 THINK GLOBAL ACT LOCAL To target its customer base, company initially needs to take into account the habits of its potential customers such as there cultural and attitude needs and which types of products such customers values. Dabur will have competitive advantage here against any other international FMCG who wish to target similar customer base as it is already aware of the cultural needs of the target customer base. However it needs to act very sensitively to attract and retain customers of Indian origin due to intense rivalry and availability of alternative products. Such customer base can be act as a source of promotion within UK market and outside UK market due to large movement of people globally which is turning world in a single market. Option 2 Decentralisation Theodore Levitt has already commented on international movement in 1983 which was published in Harvard Business Review, Ancient differences in national tastes or modes of doing business disappear, the commodity of preferences leads inescapably to the standardisation of products, manufacturing, and the institutions of trade and commercesuccess in world competition turns on efficiencies of production, distribution, marketing and management. To integrate above, company need to ensure some de-centralisation within its organisation. Although it does have its subsidiaries in 7 other countries including UK, but specifically for the launch of product in UK decentralisation of marketing strategy from its Indian based business will be proved very beneficial. The decentralisation of marketing strategy will bring the benefits to Dabur UK such as addressing local needs more effectively but there will be issues in overall brand protection and strategic continuity of the overall business. Option 3 Using web Looking at high internet access, Dabur should also use the web as the major marketing strategy to attract the customer to its product but it will need to ensure that it tries to use same strategic principles in marketing its Product in UK as it does in India to keep the similarities in communication channels. Communication strategy forms the part of promotional aspects of the Dabur Company which alongside other Ps of the market strategy are discussed in the implementation section of this report in further detail. Assessing the options: How the product differs from others? The Dabur Real juice would be different from other juice products of UK. It contain more nutrient and Ayurvedic substances which will make this product differ from others, ayurvedic substances will give much more energy as compared to others. it will target the customers age group between 10 to 35 but its also attract the customers above 35 due to its nutrition and more energetic factors. To further develop strategic attach options, marketing mix analysis is carried out. The marketing mix is the term which is use to explain the compounding maneuver used by businessman for accomplishment of goal through its products and services. Usually its work on particular target group. It refers all 4 Ps which are few of the vital factors which implies the implementation of the product. Product Price Promotion Place Product : We are going to launch fruit juice it comes in different flavour. fruit juice is the core product. The company will launch its 14 variants in two divisions the first division will include the launch of seven variants and critically analysing the success. The company will launch its next seven variants after a period of 6 months. the juice will appeal to the people of all age group as health is no consider as wealth and juice is capable of nourishing people health of different age group. juice contains some added fleavors which will attract the age group of six to ten. Every product has a life cycle. Which start from Introduction than Growth afterward Maturity than after Declining and ultimately withdrawal last time of product. With the help of this product we can forecast the life of our product Real fruit juice. PRODUCT LIFE CYCLE Price : fruit juice is the natural flavoured juice which consists of various nutrients and vitamins. Based on the investment and quality, we fix a good price for selling. The company has launch its products by CREAMING price technique. Price will also help to show the brand and quality which attract the customers. We are using the direct development of the product strategy to launch this product, so we need to recover the cost of production and also good profit margin. Profit is directly related to price of product in any organization. Price is important as it generates revenue. juice price margin will be excellent due to its brand name. Sometimes customer make general perception that low price means low quality. So we cant ignore the customers like or dislike. Customer think negative about the very low price. They think that is inferior good and in case of too high price customer think product is very expensive. Until and unless company calculate the exact cost of goods and services, then c ompany afford more loss on more sale. Place : Initially we target the Indian dominated place in UK. UK is the highly multi cultural country, where we can find the people from every part of the world. Inside the UK London is the highly multi cultural location, south and west London would be most preferable place for launching the product fruit juice. Apart from London, we will also provide the easy accessibility of fruit juice in Birmingham, Manchester etc. We will try to cover all those places where the transport is very economic. Product would be available in many physical stores as well as on virtual stores over the internet. Promotion : Promotion of any product is a vital process of an organization. We should be very careful about the promotion of fruit juice. Now a days we are living in the modern era, it is easy to provide the information about our product inside and outside of the door. Promotion has 4 vital elements: advertising, personal selling, public relation and sales promotion. Advertising is a channel of communication which influences the listeners, viewers and readers directly or indirectly. With the help of advertisement we will make our product fruit juice among the customers. At this time we advertise fruit juice in various ways through television, radios, electronics, print media, banners and template also. We will distribute the free samples among the people. At the time of launching product in the market, we ned to spend a certain amount of money on advertisement. we can show the quality of product through advertising in electronic as well as print media. News papers and magazines contain the advertisement for a long period. It is one of the effective modes of promotion of goods. Free sample distribution and cash discount enhance the awareness of product in the market with the help of this process people will know about the taste and quality of a product, if they like product, they will start buying regularly. Cash discount always attracts the consu mers attention to buy product. We will also promote our fruit juice by good public relation. Daubur already have good image in the eye of Indian customers, so we will try to maintain this brand level in UK. We will also use the technique of individual sale to promote our fruit juice. Middleman in Distribution: We may reach out consumers either directly that is without help of distribution channel, or may be by using more than two distribution channel. Manufacturer to customer: with the help of direct marketing we can sell juice to buyers by personal selling, direct mail, telephone selling and internet etc. To distribute our fruit Juice we make available our product in to the multiplex, malls and give franchise and open new shop in local market. We will deal with agent, wholesaler and retailer to easy accessibility of our fruit juice to customers. Effective channel of distribution boost the sales of product. Critical Reflection Dabur juice is all set to launch itself in highly competitive juice market and ready to compete with well establish firms of juice market that include Pepsi co, Tesco, Tropicana.with Tropicana sharing the largest market share , Dabur juice can face some tough challenges. As discussed earlier the company using the creaming price technique it could go against the success of the juice in UK as some well established juice companies are charging much more nominal price and offering the similar quality. The company is the new entrant in UK juice market and Direct Development can go against the company which has just now moved their step forward by launching itself in UK market. Direct Development has advantage of getting maximum profits but on the other hand there are certain disadvantages as it is too costly for investment and it bears a lot of risk with it. The company will take much time for recovering its cost as the amount for investment is very high.The company will have to invest a huge amount in promotional activities as it has been mention earlier that in order to promote the juice the company will adopt a policy of distribution of free samples among the prospective consumers that could increase the cost and effect the profit of the company in long run. With the presence of well establish firms there is a perfect competition amongst the rivals, which could effect the success of the business in longer period of a time. Lack of Monopoly Market and presence of perfect competation the company will have to develop some unique strategy to tackle the problem of fierce rivalry in juice market. Although the company Dabur already launched in UK, the product of dabur that is juice is first amongst its categories it is a general perception of people that hesitate on shifting to a new product and juice been a new product could face this kind of difficulties. The company has a strategy of targeting the people of Indian origin it may happen that people of Indian origin may be use to local products so the company is in a great risk of failure in UK market. The company has adopted a direct development technique which involves a huge investment that includes setting ups the industries marketing which include a huge cost and in turn increases the profit earning capacity but at the same time the company has to go through high risk of not recovering it costs due to large investment and using direct development technique. BIBLOGRAPHY The Economics Times, 5 Dec, 2010, http://economictimes.indiatimes.com/news/news-by-industry/cons-products/fmcg/Dabur-rebrands-Real-juice-eyes-Rs-700-cr-from-food-div/articleshow/7046665.cms The complete directory of BBC, http://www.bbc.co.uk/a-z/ Food and Drink Federation, first half 2010 updated, access from, http://www.fdf.org.uk/publicgeneral/Food_and_drink_exports_firsthalf_2010.pdf Low price shopper, access from, http://www.lowpriceshopper.co.uk/vitamins_nutritionalsupplements/products__keyworduk+juice.html Times of India, access from, http://timesofindia.indiatimes.com/search.cms Mintel, http://academic.mintel.com/sinatra/oxygen_academic/my_reports/display/id=479966anchor=atom/displaytables/id=479966#section_554384 The Economic Times, 5 Dec, 2010, http://economictimes.indiatimes.com/articleshow/7046665.cms?prtpage=1 http://www.pepsico.co.uk/brands/tropicana Diet Blog, http://www.diet-blog.com/07/the_10_top_selling_brands_in_the_uk.php IBIS World, http://www.ibisworld.co.uk/industry/default.aspx?indid=495 Oxygen.mintel.com, http://oxygen.mintel.com/sinatra/oxygen/display/id=467867/display/id=479966 Oxygen.mintel.com, http://oxygen.mintel.com/sinatra/oxygen/display/id=467867/display/id=479966/display/id=227778 Adcock, D et al (2001), Marketing Principles Practices, 4th edition, Harlow, Pearson Education Limited, p. 120. Czinkota and Ronkainen, International Marketing 5th ed, (the Dryden Press, 1990) pp 17-19 Burca, Fletcher and Brown, International Marketing: An SME Perspective, (Prentice Hall, 2004) pp 476-78 www.Dabur.com Figures has been taken from Data monitor www.marketingteacher.com Doole I and Lowe R, (2001), International Marketing Stretegy, London, Thomson Learning. Gilligan, C and Wilson, M.S. (2003), Strategic Marketing Planning, Oxford, Butterworth-Heinemann. McDonald M, (2003), Marketing Plans how to prepare them, how to use them, Oxford, Butterworth-Heinemann. Croft, Market Segmentation, 2nd ed, Thomas learning 1994,pg 22-33 Wright, Business to Business Marketing, 1st edition, Prentice Hall 2003,pg 10-22 Kotler Keller, Marketing Management, 13th ed, Prentice Hall 2009, pg 696 Hollensen 2007 Global Marketing 4th ed, pg 481 Keegan, J. W. and Mark C. G, (2003), Global Marketing, New Jersey, Pearson Education Inc. Kotlar, P.C. et al, (2001), Principles of Marketing, 3rd edition, Harlow, Pearson Education Limited, p. 76. Kotler P. C, (2003), Marketing Management, New Jersey, Pearson Education. McDonald M, (2003), Marketing Plans how to prepare them, how to use them, Oxford, Butterworth-Heinemann. Micklethwait, J and Wooldridge, A (2000), Future Perfect: The Challenge and Hidden Promise of Globalisation, New York, Crown Business, p.131. www.siakhenn.trepod.com/capita.html

Bad Decisions and Love Change Endings Seen Through Fate and Fairies :: Literary Analysis, Shakespeare

How can a person express a theme or idea in one of his/ her works? Shakespeare often uses literary elements to help him express a theme. Sometimes, he uses other elements to help him express a theme. Shakespeare teaches how love and bad decisions can cause a person to have different endings to his/her story by using the role of fate in Romeo and Juliet and by using the role of the fairies in A Midsummer Night’s Dream. Shakespeare uses the role of fate in Romeo and Juliet to show how love and bad decisions can change the ending of a story. First, fate brings these two â€Å"star-crossed lovers† together (R&J Prologue.6). The lovers are star-crossed because they are from two families (the Montagues and Capulets) that have had an â€Å"ancient grudge† (R&J Prologue.4). These two families hate each other so much their servants started a fight in the first scene just because they were from the other family. The fact that the lovers are star-crossed, yet they still love each other is a bad decision because it leads to their doom. Second, in the third act Romeo â€Å"slew Tybalt† because of fate (R&J 3.1.178). Tybalt hates Romeo for crashing the party where Romeo met Juliet and he also hates Romeo because he is a Montague. Paris hates Romeo even when Romeo did not get a choice in what family he was born into, it was fate. Then, Tybalt challenges Romeo to a duel but Tybalt ends up kil ling Mercutio. In anger from Mercutio’s death, Romeo kills Tybalt which gets him banished to Mantua. Even though he was angry over his friend’s death, this action was a bad decision by Romeo because the banishment caused problems for the lovers. Then, they have to find a way to still be together. To even more complicate the plot, Mr. Capulet promised Paris that will Juliet â€Å"shall be married to† him (R&J 3.4.21). This arrangement happens because Juliet was sad about Tybalt’s death and Romeo’s banishment. The marriage forces the Juliet to fake her death, which is the reason for Romeo’s suicide. Romeo committed suicide because he did not her death was fake. This is a bad decision because Juliet and Friar Lawrence should have found a way to tell Romeo before she fakes her death. Fourth, â€Å"Romeo [is] dead and Juliet† is dead too (R&J 5.1.196). The lovers died because they are star-crossed.

Limitations of Captive Breeding

Biology 320 Dr. Nissen 08 November 2012 Limitations of Captive Breeding While the use of captive breeding has grown enormously in the more recent years there has been a complete lack of attention paid to the limitations placed on that endangered species by the captive breeding programs. Limitations such as establishing self-sufficient captive populations, poor success in reintroductions, high costs, domestications, preemption of other recover techniques, disease outbreaks and maintaining administrative continuity have all been significant ( Snyder et al. 996). We will review the self-sufficient captive populations, reintroductions, and domestications, these are among the most important limitation factors for the review. Establishing self-sufficient captive populations obtaining consistent reproduction and survivorship under captive conditions has proven quite difficult with many species. There are a variety of reasons as to why there has been failure to breed well in captivity, and i dentifying these factors can be difficult and are still unknown even after many years of experimentation.Because of poor reproduction the self-sustaining captive populations may never be achieved for some of the endangered species (Snyder et al. 1996). In a recent review of 145 reintroduction programs of captive-bred animals, largely vertebrates, only 11% of the cases were successfully reintroduced into the wild populations (Beck et al. 1994). The causes of the reintroduction failure of the captive bred animals vary from a failure to correct the factors originally causing significant behavioral deficiencies in the released animals, to social behavior.The behavioral issues are typically seen in the animals that lack the opportunity to associate with wild individuals in a natural setting during the critical learning periods. Many of the problems affecting captive preservation and reintroduction of endangered species are results of genetic and phenotypic changes that occur in captivity as well (Snyder et al. 996) and this directly affects the domestication of the captive-bred animal. The implications of the progressive genetic and phenotypic changes are more serious than recognized for the species in long-term captive breeding. Because of progressive domestication the general expectation that one can â€Å"preserve† endangered species in captivity without significant change over a long period of time should be abandoned (Snyder et al. 1996).

Free Essays on Predator And Prey

seduce the unsuspecting Fortunato to his death. As the story opens, the narrator, Montresor, reveals to the reader that Fortunato has insulted him with a â€Å"thousand injuries†(p. 133), and that these injuries would be answered by revenge; however, nowhere in the story does Fortunato seem aware of the injury he has done to Montresor. Without textual evidence, we cannot be sure if Fortunato’s murder was an act of insanity or righteousness. We are left in a gray area where there is not an exact answer to our question. Fortunato is portrayed as a foolishly happy man who enjoys partying, having fun, but also â€Å"a man to be feared and respected†(p. 144). The Fortunato we see in the book does not seem as one who would be feared or respected, but the story is told from Montresor’s point of view, so we cannot know what is true and what is not. During their encounter, Fortunato blindly follows Montresor’s guidance for several reasons: he is intoxicated at the time of their meeting, he is a â€Å"quack†(p. 144), and it is possible that he does not have any justification to distrust Montresor. All three of these reasons are supported by the text in the following lines: â€Å"He accosted me with excessive warmth, for he had been drinking much. The man wore motley†(p. 144). Fortunato was greeted with warmth, supporting the idea that there may be evidence that Fortunato never wronged Montresor. It is stated in the text that Fortunato was drunk at the time of the enc ounter. And finally, Fortunato’s attire also allows the reader to visual him as a fool. His seemingly ‘innocent’ image is also supported by the fact that he never once begged for his life while being walled in. This is probably because he did not feel that his life was being threatened. From the description... Free Essays on Predator And Prey Free Essays on Predator And Prey On the surface, the characters portrayed in Poe’s Cask of Amontillado appear to be predator and prey. Montresor’s meticulous planning and clever words seduce the unsuspecting Fortunato to his death. As the story opens, the narrator, Montresor, reveals to the reader that Fortunato has insulted him with a â€Å"thousand injuries†(p. 133), and that these injuries would be answered by revenge; however, nowhere in the story does Fortunato seem aware of the injury he has done to Montresor. Without textual evidence, we cannot be sure if Fortunato’s murder was an act of insanity or righteousness. We are left in a gray area where there is not an exact answer to our question. Fortunato is portrayed as a foolishly happy man who enjoys partying, having fun, but also â€Å"a man to be feared and respected†(p. 144). The Fortunato we see in the book does not seem as one who would be feared or respected, but the story is told from Montresor’s point of view, so we cannot know what is true and what is not. During their encounter, Fortunato blindly follows Montresor’s guidance for several reasons: he is intoxicated at the time of their meeting, he is a â€Å"quack†(p. 144), and it is possible that he does not have any justification to distrust Montresor. All three of these reasons are supported by the text in the following lines: â€Å"He accosted me with excessive warmth, for he had been drinking much. The man wore motley†(p. 144). Fortunato was greeted with warmth, supporting the idea that there may be evidence that Fortunato never wronged Montresor. It is stated in the text that Fortunato was drunk at the time of the enc ounter. And finally, Fortunato’s attire also allows the reader to visual him as a fool. His seemingly ‘innocent’ image is also supported by the fact that he never once begged for his life while being walled in. This is probably because he did not feel that his life was being threatened. From the description...

The Pros Cons of Ethics in Accounting Essay Example

The Pros Cons of Ethics in Accounting Essay Example The Pros Cons of Ethics in Accounting Essay The Pros Cons of Ethics in Accounting Essay Articles on: â€Å"A Study on â€Å"The pros and cons of Ethics in accounting practice in India† Author: 1Author: 2 Dr. Giridhar K. V. Mr. Krishna M. M. Assistant Professor,Faculty Member, Department of MBA,Department of Commerce Management, Sahyadri Arts Commerce College,Sahyadri Arts Commerce College, Kuvempu University,Kuvempu University Shimoga-577203. Shimoga-577203. e-mail: giridhar. [emailprotected] come-mail: krishna. [emailprotected] com Cell No. : 9980647833Cell No. 9611473965 Ph. No. : 08182-240022 Ph. No. 08128-401758 Office Address: Sahyadri Arts Commerce College (Constituent college of Kuvempu University), Shimoga-577203. Abstract: â€Å"A Study on â€Å"The pros and cons of Ethics in accounting practice in India† Introduction: All business dealings invariably involve finance and accounting. Everything that a business does has accounting ramifications. Most of the ethical issues in accounting are concerned with accounting statements. Internal financial reporting has to be honest, fair and reliable for an organization to perform effectively. Most business failures are associated with either marketing failure, like failure in selling products or mismanagement in operations. Any of these above failures will always have financial implications. When businesses are weakened due to bad debts or mismatched funding or under capitalization, companies are often tempted to falsify the accounts. It is here that the importance of ethics in accounting statements comes in. This paper discusses the importance of ethics in accounting. Statement of the Problem: The accounting and auditing profession is now facing increased ethical demands due to the corporate scandals. Therefore, we think it would be interesting to investigate the level of ethical reasoning of accountants and auditors. Objectives of the Study: The aim of the study is, from an Indian perspective, to examine the level of ethical reasoning among auditors and accountants when facing an ethical dilemma. Methodology: This paper gives a short presentation of the approach we have chosen for our study. This is followed by information about our data collection, sample, survey and interviews. Finally, the validity and reliability of the study are presented. Theoretical framework: This part gives a presentation of ethics in business, ethics in accounting and ethical reasoning in decision-making. The theory starts out from a broad perspective as a background to our problem for the reader to understand the issue before introducing the main problem; the ethical reasoning among accountants and auditors. Analysis: In this part we combine the theoretical framework with the results from the empirical findings. The results are analyzed and discussed. Conclusion: Accounting is undergoing rapid transition. The changing environment has not only extended the boundaries of accounting but also created a problem in defining the scope of the ethical aspects. However all attempts have been made in this paper to provide a solid foundation covering ethics and also the crucial aspects on which accountants can build upon and achieve success. References: 1. E John Larsen – 1992 – Modern Advanced Accounting, Mc Graw Hill 2. ICFAI Research Bureau – December 2003 – Business Ethics and Corporate Governance, IUP (ICFAI University Press) 3. ICFAI Research Bureau – September 2009 – Case Study in Business Ethics and Corporate Governance, IUP (ICFAI University Press) 4. ICFAI Research Bureau – April 2005 – Accounting For Managers, IUP (ICFAI University Press) 5. http://business-ethics. com/ 6. http://web-miner. com/busethics. htm

PEOPLE RESOURCING Essay Example | Topics and Well Written Essays - 2250 words

PEOPLE RESOURCING - Essay Example The group of six people headed by personnel dept. people, has done Job assessment. Initial investment cost was high. The same system of job evaluation is been maintained after change in the organizational structure also. This approach to job evaluation delivered a simple and controllable set of grades. But due to change in environment, competition and customers need organizational structure has to be changed accordingly. The present system seems to be inflexible and unsuited to the organizational needs. But due to change in the needs of the services of the people YBS later on YFS has to change accordingly. Analysis. Due to external as well as internal compulsions, organization has to change accordingly. In due course, organization YFS has to support the new business strategy to replace its old traditional hierarchy graded pay scales. YFS decided its pay structures flexible. The company first trying to define and categorized jobs accordingly with customer services in retail banking. An internal project team has been formulated and the team identified different nature of jobs, put them into separate categories, accordingly. After classifying jobs into different categories HR dept and live managers adjusted the existing job into classified categories and decided on the packages (cost to company) by analyzing the type of job offered to them. This process takes initially much more time and cost because almost all the activities have to be performed in the complete organization but later on time becomes half. IT has been proposed that the proposed system must evaluate generic categories for the job accordingly and time to time. The whole exercise has been done with complete details with keeping in mind the changing scenario of the market. The issue of pay, development, performance etc. has been properly addressed in the new system. The reward

Understanding management accounting and financial management Assignment - 1

Understanding management accounting and financial management - Assignment Example Understanding management accounting and financial management The cash budget presents the activity of the company over the first 12 months of its operations and assesses how much cash it can generate while working in the due course of business. As it is apparent from the above computation that in the first month the company has negative cash flow as it is the policy of the company to sale goods on credit and majority of the creditor settles claims after the month of the sales. After the first few months, the cash flow of the company has changed from negative to positive and thus it continues to grow for the next months till December. In order to further increase it cash flows, the company should curtail its variable cost of production and should ensure that creditors are approached in order to award the company with discounts. Another method for ensuring that the company has healthy cash flow is that the company should ask the creditors for increasing the settlement period. By doing so, the company would have ample amount of cash available and thus it can invest it in the working capital. Good working capital is essential for better functionality of the business and the company can assess the working capital requirement by looking at its cash budget. For example, since the cash flow is negative in the first two months, the company needs to manage its working capital prudently in these two months so that they can finance the rest of the operations of the year easily. A budget is a financial and a quantitative statement prepared prior to a defined